'YouTube' made this Agency Owner Millions.

What Does the Channel do differently?

Two major lessons:

Practical advice: Instead of abstract theories, Charlie often presents his ideas through actionable steps, helping his audience directly apply his advice after watching.

Consistency in storytelling: Personal stories and client success cases are frequently used to illustrate larger points, keeping viewers engaged. [Hack: case studies and personal anecdotes always work]

Packaging Breakdown [Thumbnails, Titles & Video]

Thumbnails

Simplicity & Clarity: Charlie's thumbnails are clean, often featuring just him with minimal text, which keeps the focus on. He does experiment sometimes, but what made him blow up was the simple styling he used instead of the over-produced ‘Iman-Gadzhi Feel’ thumbnails. [Hack: use charts, mindmaps, etc. on thumbnails]

Emotive Expressions: The expressions in his thumbnails are generally calm and direct, suggesting the serious nature of his discussions. [unconsiouly you know it will be worth the time]

Titles

Direct and Specific: Titles such as "How to Scale Your Agency to 7 Figures" or "The Mindset Shift that Changed My Life" are concrete and straightforward, focusing on results-driven outcomes. Here, the word ‘outcome’ is important—always make sure there is an outcome the audience can expect from your packaging.

Room for Improvement: While the titles are straightforward, adding more curiosity-driven elements, like questions or surprising facts, could further drive engagement. For example, a title like “Why 90% of Agencies Fail (And How You Can Avoid It)” would generate intrigue.

Videos

The guy next door: His long-form content does well because of his casual, non-scripted delivery. It feels like a one-on-one conversation, hence the longer retention.

Value-first approach: Every video is packed with value, so even if viewers aren’t ready to purchase his services, they keep coming back for more insights.

Key Takeaways from This Channel

[Apply Instantly on your Channel after reading this]

• Keep packaging [thumbnails & titles] clean and simple with an outcome that the audience can expect after watching the content

• Don’t be the Scripted guy who looks stiff on camera, be the next-door guy, talk like you talk to your homie from across the street.

• Value-First approach sells more products than the sales guy on YouTube.

Content Ideas to Test on Your Channel Next

Idea 1

“The Contradicting” vertical always works and makes people click to watch. It can apply to any niche/channel.

How to apply: Take the popular opinion/norm, use an opposite statement, and then explain why you say so.

Idea 2

“Weird but Works” vertical tends to perform well sometimes but also tanks for others. This is more like an experiment that you can test.

How to apply: Take a normal concept of the video, use an uneven parameter for the outcome that you want the audience to have, and then use terms like “it isn’t fun”, or “weird but works” on your titles or thumbnails if you find it right there — pro tip- never use same text on title & thumbnail.

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