Every Brands should Learn 'YouTube' from them

What Does the Channel do differently?

Two major lessons:

Unique Approach: Instantly moves beyond typical demo and tutorial content by focusing on actionable, educational videos that appeal to both beginners and advanced email marketers. This strategy pulls in a top-of-funnel, cold audience interested in improving their email marketing skills, rather than just promoting the product.

Brand Authority & Consistency: Instantly builds authority through consistent, professional content that positions the brand as an expert in email marketing. By sharing insights, case studies, and marketing tips, the channel attracts viewers looking for value and expertise in the field.

Packaging Breakdown [Thumbnails, Titles & Video]

Thumbnails

Design & Message: Instantly’s thumbnails are clean and professional, featuring bold text overlays and simple visuals that quickly convey the video’s topic. This approach is effective in capturing attention without overwhelming viewers with excessive design.

Clarity & Recognition: The thumbnails use consistent colors and branding elements, which help establish recognition and occasional use of Hormozi’s image helps build authority and bring in ‘his viewers’ or people aspirational towards him. [Hack: Audience Jacking is easiest to bring cold and dedicated audience to your channel]

Titles

Keyword Strategy & Audience Appeal: Instantly’s titles are keyword-rich, targeting terms that resonate with email marketers and small business owners, like “best Cold email script” or “Improve your Lead generation.” These titles align with search intent, making the channel discoverable to a relevant audience.

Balance of Clarity & Intrigue: The titles are direct and informative but could benefit from adding curiosity-driven phrases or problem-solving hooks, which could further boost clicks from those browsing for solutions.

Videos

Content Structure & Format: The channel primarily features tutorial-style content, walkthroughs, and email marketing tips. This structure appeals to viewers who want actionable advice and gives Instantly the chance to showcase expertise while subtly building product interest.

Engagement Techniques: Instantly effectively uses calls to action for deeper engagement, encouraging viewers to subscribe, comment, or try out specific strategies. However, incorporating interactive elements, like polls or Q&A segments, could increase viewer participation.

Where I Would Do Things Differently

Content Ideas & Vertical Opportunities: Adding content verticals like “Real-Life Email Marketing Success Stories” or “Top Campaigns from Big Brands” could attract broader interest and inspire viewers with real-world applications.

Thumbnail Enhancements: Incorporating contrasting colors and images showing user success (like growth charts or increased metrics) could make thumbnails more visually engaging and clickable.

Title Optimization: Adding more intrigue to titles by using curiosity-based phrases (e.g., “Avoid These Common Mistakes!” or “Why Your Campaigns Fail”) could capture viewers’ attention and align with pain points.

Enhanced Engagement Tactics: Offering interactive elements like live Q&A sessions or polls on specific email marketing challenges could foster community engagement and give viewers a reason to keep returning to the channel.

Competitive Comparison

Competitive Edge: Unlike some competitors that only focus on product tutorials, Instantly’s YouTube channel balances educational content with product insights, reaching cold audiences looking for marketing tips.

Lesson for You: SaaS brands can attract a wider audience by creating educational content that addresses industry challenges. This builds brand credibility and drives conversions long-term, especially when part of a broader paid ad funnel.

Key Takeaways from This Channel

[Apply Instantly on your Channel after reading this]

• Offer educational content to build trust and attract top-of-funnel viewers who may convert later.

• Use consistent colors, fonts, and branding to establish a trustworthy image.

• Tailor content to solve real audience problems, boosting relevance and engagement.

  Content Ideas to Test on Your Channel Next

Idea : "This [Product/Service] Makes It Easy to [Ideal Outcome]"

What They Did Right: This video addresses a core pain point for sales teams—closing deals more efficiently. By focusing on a specific challenge and showing how Instantly(dot)ai’s CRM solves it, the video delivers clear, immediate value that resonates with viewers.

How to Apply in Your Niche: Identify a critical challenge that your audience faces and create content demonstrating how your product or service provides an effective solution. Keep the explanation straightforward and focus on high-impact benefits to draw viewers looking for practical, problem-solving advice.